Started with my collection, the dominant feeling was: “fuck off”. People who have an opinion about famous names, who they have never met, keep their mouths shut. Let people who disagree with private affairs of politicians, keep their moral superiority to themselves. This does not only apply to public figures. People create an image of you, before getting to know you in person. The rise of the Internet and social media has changed the first impression. Offline, a first impression is how two people react to each other given a certain situation. While, online the first impression is only a one-way street presentation. But social media are not going to go away. We had better learn to deal with it and even better, play with it. It is important to be aware of your online performance. Nobody owns you, so nobody should be able to pin you down. Create a blur in the current online image, in order to keep control of your image. Creating a blur has become the starting point for the silhouettes and with the digital print and colours I emphasise the blur between the online and offline world.